A love letter to modern British football fandom.
I creative-directed the conception, sell-in and development of the campaign alongside the brilliant Nina Beyers, who then finished it immaculately with Tom Espezel-Bentley.
We featured the diverse communities propelling the sport forward, as well as some beautiful objects made in the name of the game, from the likes of artists Diana Al Shammari and Corbin Shaw.
Created at: BBC Creative
Role: Creative Director
Creative Director: Nina Beyers
Creative Director: Tom Espezel-Bentley
Creative Teams: Tom + Patxi, Laura + Duncan
Executive Creative Director: Rasmus Smith Bech
Director: Lisette Donkersloot
Editor: Charles Gamble