Show-specific billboards
I worked as Creative / Copy Lead during the launch of VICE's TV channel, setting the tone of voice for the brand in the UK and making stuff in lots of formats to promote the channel and its shows.
Show-specific billboards
Just before the channel launched, a VICE fan sent us a picture of Hackney Council censoring some of our posters (to be fair, they were pretty offensive). Here are the before, during and after shots:
The weird thing is: they weren't Hackney Council, but a mysterious vigilante group (you can read a VICE article about it here). That same day, we pasted up our response:
Fans (and haters) could ring this VICELAND number and leave a message on our machine. First, we got people calling by plastering the digits on everything from illegal fly-posters to spliff-friendly roach paper. Then, we picked our favourite messages and played them out on the telly.
We filmed people in the VICE office without their knowledge, then dubbed in what we imagined they were saying for this navel-gazing set of idents.
Shown in (and, weirdly, banned from) Student Unions across the country.
Created at: VICELAND
Role: Creative Lead
Designer: Chelsea White
Motion Designer: Ralph Matthews
Executive Creative Director: Cam Levin