A global 3D billboard campaign to drive hype around the third chapter of the world’s biggest videogame. In #FortniteFlipped the entire map was going to be inverted, and a host of iconic characters introduced.
Each billboard contained clues which hinted at new features of the game, from Spider-Man in New York to the Godzilla-like Buttercake in Tokyo.
Some of the world’s most popular streamers shared the story…
#FortniteFlipped was trending on Twitter for 2 days after launch, and received its largest influx of new players since the initial release.
Created at: Amplify
Role: Creative + Creative Director
Creative Team: Jim + Ali
3D Design: Inertia