Freelance Creative + Creative Director
Screenshot 2024-02-13 at 18.33.29.png

Nike Jordan

The latest chapter in Jordan brand’s Beyond campaign, featuring NBA legends Zion Williamson, Jayson Tatum and Luka Doncic. Plus none other than the GOAT himself, Michael Jordan. But the true heroes of the story are the young Parisian streetballers who had the guts to go toe-to-toe with the greats.

When you believe in yourself, nowhere’s out of bounds.

Launch Film

Launch Film


With music by Robert Glasper, featuring a poem specially composed by Grammy-winning artist J. Ivy.

Global OOH

Global OOH


We placed large scale billboards in our ambassadors’ hometowns to fuel the self-belief of the next generation.

60 second film

60 second film

'Dreams' Live

'Dreams' Live


J. Ivy performed ‘Dreams’ live at the Jumpman Invitational college basketball tournament, Spectrum Center, Charlotte, NC.

Social

Social

  Some call it destiny. Jayson Tatum calls it hard work.  #Beyond


Some call it destiny. Jayson Tatum calls it hard work. #Beyond

  Take it from Luka Doncic — if you don’t fit the mould, it’s not a setback. It’s a strength.  #Beyond


Take it from Luka Doncic — if you don’t fit the mould, it’s not a setback. It’s a strength. #Beyond

  When they tried to put her in a box, Gabby Williams put them in their place.  #Beyond


When they tried to put her in a box, Gabby Williams put them in their place. #Beyond

  The world doesn’t decide what Zion Williamson is capable of. He does.  #Beyond


The world doesn’t decide what Zion Williamson is capable of. He does. #Beyond

  Youssouf Fofana is building more than a fashion house. He’s building a legacy.  #Beyond


Youssouf Fofana is building more than a fashion house. He’s building a legacy. #Beyond

  They doubted Rema’s sound. So he reinvented the genre.  #Beyond


They doubted Rema’s sound. So he reinvented the genre. #Beyond

  When they didn’t make way for her, Teyana Taylor made her own way.  #Beyond


When they didn’t make way for her, Teyana Taylor made her own way. #Beyond

  It’s us versus the world. Unlucky, world.  #Beyond


It’s us versus the world. Unlucky, world. #Beyond