The latest chapter in Jordan brand’s Beyond campaign, featuring NBA legends Zion Williamson, Jayson Tatum and Luka Doncic. Plus none other than the GOAT himself, Michael Jordan. But the true heroes of the story are the young Parisian streetballers who had the guts to go toe-to-toe with the greats.
When you believe in yourself, nowhere’s out of bounds.
With music by Robert Glasper, featuring a poem specially composed by Grammy-winning artist J. Ivy.
We placed large scale billboards in our ambassadors’ hometowns to fuel the self-belief of the next generation.
J. Ivy performed ‘Dreams’ live at the Jumpman Invitational college basketball tournament, Spectrum Center, Charlotte, NC.
Some call it destiny. Jayson Tatum calls it hard work. #Beyond
Take it from Luka Doncic — if you don’t fit the mould, it’s not a setback. It’s a strength. #Beyond
When they tried to put her in a box, Gabby Williams put them in their place. #Beyond
The world doesn’t decide what Zion Williamson is capable of. He does. #Beyond
Youssouf Fofana is building more than a fashion house. He’s building a legacy. #Beyond
They doubted Rema’s sound. So he reinvented the genre. #Beyond
When they didn’t make way for her, Teyana Taylor made her own way. #Beyond
It’s us versus the world. Unlucky, world. #Beyond
Created at: Uncommon
Role: Senior Creative
Senior Creative: Quba Tuakli
Creative: Aaron Hettey
Art Director: Joe Sare
Creative Director: Cal Al-Jorani
Executive Creative Director: Sanam Petri
Editors: Lewis Noll, Charles Gamble, Kishen Raval
Photographers: Campbell Addy, OJOZ
Directors: ILLIMITÉWORLD
Founder: Nils Leonard