To launch Modern Warfare II - the most anticipated title in Call Of Duty history - we created an immersive outdoor campaign that brought the franchise’s iconic covert night missions to life at spectacular scale.
We created a hype film that wove our 3D billboards into a high-octane global narrative. It served as the official MWII launch day trailer.
A halftime takeover at LA’s SoFi stadium saw Task Force 141 operators infiltrating the biggest screen in sports.
Fans were hyped, including one of the world’s top COD streamers, Swagg.
Created at: Amplify
3D Production Studio: Inertia
Role: Concept + Creative Director
Launch Trailer Co-Creative Director: Jordan Dale
Film Editor: Adrian Ardelean
Chief Creative Officer: Jeavon Smith
Stadium Takeover 3D Animation: Territory Studios
Producers: Amy Swanepoel & Erin Sullivan