How do you get an ad-weary Gen Z audience to take notice of a fashion retailer that’s losing relevance?
An original dating format that tests contestants’ style instincts and celebrates a spectrum of gender and sexuality without taking itself too seriously.
Here are the full episodes. My favourites are eps 2 and 6.
Every episode was fully shoppable on the Topshop and Topman websites.
Date Dash was the most successful piece of content Topshop Topman have ever put out, with episode 1 alone having a 53% view completion rate and bringing 50k+ new visitors to the site.
Created at: VICE / VIRTUE
Role: Concept + Creative Lead
Director: Aidan Zamiri
Art Director: Ieva Blaževičiūtė
Series Producer: Simon Goodman
Photographer: Rebecca Naen